Phil Viljoen founded Coastline Metal Finishing in 1987 along with partners Joe Padilla and Ron Covey. Phil wanted a company that represented the values and professionalism that he felt were important to see in a metal finishing business. Each partner brought their own individual expertise in areas of the metal finishing business that would be a benefit and is Coastline Metal Finishing today.
In the early years of the company, gaining approvals by government and military contractors required a solid track record producing this type of work over a period of time, the company made a strategic decision to concentrate on the industries focusing on new technologies. Even though these manufacturing segments have stricter, more exacting methods, they did not require the same approval process prior to granting contracts. The ability to meet or exceed stricter requirements with the high degree of quality and individualized attention demanded by high-tech industries established the company’s superior reputation. Eventually, success in these niche industries allowed the company to acquire a successful track record needed to obtain the government and military contracts that followed within a few short years. Under the leadership of management a priority was to have a positive attitude and to go the extra mile in solving customer problems that might arise during the course of business with options that would lead to a beneficial outcome for the customer and the company.
President Joe Padilla
Joe is the largest stock holder in Coastline. Joe began his career in the plating industry when he was only 17. As an employee of another major plating company for 22 years, Joe participated in an extensive instructional program where he was trained on electroplating processes, safety preparation, calculation, corrosion, preparation of materials, equipment and plating processes and procedures. Joe is known throughout the industry for his analytical mind and for his ability to create plating procedures for critical precision parts.
Joe is a hands on working with all facets of the business, he works very close with the processing personnel on critical parts and processes parts on a regualr basis. Joe’s Leadership has contributed to the superior reputation of Coastline Metal Finishing.
Chief Financial Officer Phil Viljoen
Phil over sees finance and accounting facets of the company. Phil’s background after studying business management in college, he accepted a position as an engineering aide at Litton Industries in Monterey California. After moving to Orange County California Phil gained employment with Ford Aerospace where he was able to expand his experience in purchasing and production operations. After accepting a position with Tolo Inc. a medium size manufacturing enterprise, Tolo purchased a plating company. Tolo was looking to increase the revenue of the plating company and management asked Phil with his experience in accounting and contracts to move to the plating company and take over these departments. Eventually Phil was promoted to a Vice President, it was here at Tolo that Phil met his business partners to start Coastline Metal Finishing.
Vice President Ron Covey
Ron is manager of the Anodize and Masking department. Ron is known for his attention to detail and for his methodical, analytical planning. Ron’s career began over 47 years ago, he has built a reputation as one of the most skilled designers of tooling for fixturing hardware and is an expert in the design of anodes and cathodes for plating internal dimensions of precision machine parts. Ron’s Competenence in designing specific tooling for each individual job, and his capacity to see a complex project through to completion are invaluable to the company.
The company currently employs 70 individuals with an average tenure of over 15 years with the company. Several of the employees have been associated with the three partners for over 30 years. The employees are highly skilled and able to work on complicated parts that can have very detailed processing instructions.
Each employee is cross trained in various areas so no job has to be postponed should someone not be there if a particular need arises. The company is very fortunate to employ many experienced platers and maskers with advanced skills who consider complicated projects and as an exciting challenge, providing customers with a real comfort level when their products are sent to Coastline Metal Finishing.